Writing and Case Studies — Hafiz Dhanani

N° I · Growth Marketing · 2021 · 8 min read

Engineering a 240% Growth Engine For Local Media via Meta Ads

How I rebuilt the acquisition system for a portfolio of local media brands, cut cost per subscriber in half, and scaled the network from 50K to 170K+ subscribers.

Meta Ads /Funnel Redesign /Attribution Pipeline

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N° II · Experimentation · 2023 · 6 min read

Your A/B Test “Winner” Is Lying to You

A 23,273-session experiment where the aggregate result picked a winner, but device segmentation revealed the more valuable truth hiding underneath.

A/B Testing /Statistics

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N° III · Technical · 2022 · 4 min read

The Pico CSS Workaround

How a small DOM intervention resolved a vendor integration blocker and kept a business-critical paid membership launch on schedule.

JavaScript /Problem-Solving

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Article index

Engineering a 240% Growth Engine For Local Media via Meta Ads

Your A/B Test “Winner” Is Lying to You

The Pico CSS Workaround