My Writing / Case Studies
Growth Marketing
- Engineering a 240% Growth Engine For Local Media via Meta Ads
How I solved unit economics to scale a portfolio of local media brands from 50k to 170k+ subscribers.
- Why Your A/B Test "Winner" Is Lying to You (Case Study)
"By redistributing intake fields from a single long page into a sequential process, we expected to reduce cognitive load and increase the conversion rate. The aggregate results confirmed a winner. But the segmented data revealed a paradox that would have silently eroded our unit economics."
Technical
- Case Study: The Pico CSS Workaround
How a JavaScript DOM workaround saved a critical paid membership launch days before go-live.