My Writing / Case Studies

Growth Marketing

• Engineering a 240% Growth Engine For Local Media via Meta Ads

  How I solved unit economics to scale a portfolio of local media brands from 50k to 170k+ subscribers.

• Why Your A/B Test "Winner" Is Lying to You (Case Study)

  "By redistributing intake fields from a single long page into a sequential process, we expected to reduce cognitive load and increase the conversion rate. The aggregate results confirmed a winner. But the segmented data revealed a paradox that would have silently eroded our unit economics."