I build the growth infrastructure that turns acquisition channels into compounding revenue engines — combining systems thinking , technical depth, and AI fluency so that paid, SEO, and product analytics work together instead of in silos.¹
An AI tool that crawls a company's frontend to map its observable growth mechanics, then generates a complete strategic and technical blueprint — in under 60 seconds.
“Point it at a domain. Get production-ready growth infrastructure.”
Maps every conversion event against your actual attribution stack. Flags gaps, double-counting, and signal loss before they corrupt decisions.
Behavioral cohort analysis with severity scoring. Identifies which user segments are at risk and what intervention to run first.
Attribution continuity gaps mapped to revenue exposure. Quantifies what you're flying blind on and what it's costing you.
Persona-level messaging architecture: social proof, loss aversion, authority signals — mapped to funnel stage and channel.
How I solved unit economics to scale a portfolio of local media brands from 50K to 170K+ subscribers — by personally taking over Meta Ads from an underperforming agency, building closed-loop attribution pipelines between ad platforms, middleware, and CRMs, and cutting cost-per-subscriber in half.²
A real test where the aggregate result picked a winner — and the segmented data revealed a paradox that would have silently eroded our unit economics. A case study in why winners aren't always winners, and how to design experiments that don't lie to you.³
Growth — Employee #1
2024 – 2025
Built the growth function from scratch. Scaled patient acquisition from 0 → 175+ daily visits and annualized GMV from $0 → $2.3M in 8 months via Google SEM.
First Growth Hire
2022 – 2023
Scaled programmatic SEO from 29 to ~2,700 patient applications/month at $0 marginal CAC (93×, +97% avg MoM). Helped secure a $7M Seed Round.
VP Growth
2020 – 2021
Drove 240% email subscriber growth in under a year by taking over Meta Ads from an underperforming agency, rebuilding the funnel with server-side tracking, and cutting cost-per-subscriber in half.
Mobile Growth
2018 – 2019
Drove 100K+ organic downloads in year one with $0 paid budget by architecting the full data infrastructure (Amplitude, Segment, AppsFlyer) and scaling a content-led acquisition engine.
Bachelor of Arts · A.B. · 2010 – 2014
Before working in Growth Marketing roles at VC-backed startups, I founded a performance marketing company at age sixteen that generated $100K+ in revenue for companies like Netflix and Groupon.⁴